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What’s in a name? And would you survive being asked.

Woman with raised eyebrow expression, pop-art illustration, beside the text: What's in a name? And would you survive being asked. ko&co Field Notes on brand identity and business naming.

The “ko” is obvious. Nobody ever asks about the &co. A Field Note about business names, what they commit you to, and whether you’d survive being asked on the spot.

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  • Latest Field Notes
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  • About us
  • Book a Brand Therapy session

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